Google and Busan International Film Festival (BIFF) collaborated in a new, interactive way of experiencing award ceremony. Instead of traditional TV broadcasting, users were invited to go to the official website called ‘Inside BIFF’ where they could select any movie star attending the ceremony in order to find informations such as bio and filmography during live-broadcasting. Then they were led to Google Play Store where the related content could be purchased. To showcase the technology and bridge the gap between offline experiences and the digital world, an OOH installation was set up in the festival area for anyone to come in and try. 

Deliverables: promotional installations & materials